Lever10 was founded on the principle that the scientific method can advance the cause of well run B2B enterprises. More than 2 decades ago, the founders discovered how deeply numeric analysis had penetrated the thinking of consumer businesses (B2C). B2B enterprises, unfortunately lack the two big advantages of B2C: namely data-at-scale and location. Consumer businesses have much larger volumes of data, and they have multiple store-fronts, where daily experimentation can be executed and measured.
Lever10 uses the cross product of advanced mathematics and marketing domain expertise to give insight and optimization models for B2B business campaigns that lead to sales.
The emergence of big-data methods has grown in parallel with automated marketing systems. Lever10 has marketing domain specific tools and methods for manipulating and mining big-data to expose patterns and profiles.
Our proprietary mix of statistical models, non-statistical pattern identification and unique data visualization system gives more business insight per dollar than any other known analytics approach.
In addition to working directly with B2B enterprises, we provide data/marketing science services to leading consultancies. Why do they come to us? We have the expertise, the mathematicians and the data extraction IT people to perform studies too small for them to execute, but still strategic to their business interests.
Today, Lever10 is helping B2B companies optimize and improve their business campaigns with three broad services: ROMI analytics, expert marketing operations and end-to-end cloud architectures for business systems. Our team of global experts stands out as an innovative leader in the science-based and mathematics-based B2B space.