SCIENCE-BASED BUSINESS CAMPAIGNS


mathematics and data architecture applied to global business programs for high-growth products and services

Return on Sales + Marketing Investment

ROMI analytics dig far deeper than built in analytics - uncover patterns

Expert Marketing Operations

Eloqua, Marketo, Salesforce, Pardot with more than 10 years of expertise

End-to-End Cloud Architecture

Marketing and Sales stacks are increasing in complexity - we can help

Mathematics of Business Data

Using advanced math models to find key trends and optimizations

Data-Science with a Purpose

Discovery of business intelligence locked in your data silos

Experience on 7 Continents

Experience with data-sets and platforms from a global customer base

Global Team

Data scientists and customer teams from the Americas, mathematicians from Europe, IT and operations experts from Asia: Lever10 maintains a world-wide operational footprint to service customers around the world and around the clock.

Business Campaigns Need Science

Lever10 was founded on the principle that the scientific method can advance the cause of well run B2B enterprises. More than 2 decades ago, the founders discovered how deeply numeric analysis had penetrated the thinking of consumer businesses (B2C). B2B enterprises, unfortunately lack the two big advantages of B2C: namely scale and location. Consumer businesses have much larger volumes of data, and they have store-fronts, where daily experimentation can be executed and measured.


The purpose of Mathematics is not to produce numbers.  It is to produce insight. -- It is not sufficient to simply measure results.  Cause, effect and extrapolation help businesses to grow.

Insight can be derived from your business data. But as every data scientist will tell you, getting to the data, and normalizing them constitute much of the work.

Do these methods work? We have multi-year relationships with some of the biggest names in B2B. Our methods have been proven over more than a decade of science-based business campaign analysis.


Numeracy

The purpose of Mathematics is to to produce Insight, not Numbers

Katherine Johnson

ax = U + (Wq-Vr)+gx
ay = V + (Ur-Wp)+gy
az = W + (Vp-Uq)+gz
Nasa trajectory mathematician - calculated all orbitals for John Glenn

Most Interesting

I don't always drink beer, but when I do, I drink it with mathematicians.

Rita Levi-Montalcini

You've been thinking about something without willing to for a long time...Then, all of a sudden, the problem is opened to you in a flash and you suddenly see the answer.

General Relativity

General Relativity

Jean-Baptiste Joseph Fourier

Sofia Kovalevskaya

It is impossible to be a mathematician without being a poet in soul

Claude Shannon

We know the past but cannot control it. We control the future but cannot know it.

Boltzmann

Shannon’s Equation

C = B log2 [1 + S/N]

John von Neuman

If people do not believe that mathematics is simple, it is only because they do not realize how complicated life is.

Issac Newton

If I have seen farther than other men, it is because I have stood on the shoulders of giants.

Freeman Dyson

I'm a mathematician bascially.  What I do is look around for problems where I can find useful applications for mathematics.

Emmy Noether

My [algebraic] methods are really methods of working and thinking; this is why they have crept in everywhere anonymously.

Hedy Lamarr

Mathematician behind modern Wi-Fi
Hedy Lamarr, co-invented a secret radio communication system during WWI that was never defeated by the Nazi. George Anthiel, her co-inventor, designed the electronics; Hedy developed the mathematical equations for what we call today “Spread Spectrum Radio” - the basis for modern WiFi.

Albert Einstein not simpler

Everything should be made as simple as possible, but not simpler.

Grace Hopper

I've always been more interested in the future than in the past.

Albert Einstein

If you can't explain it simply, you don't understand it well enough.